NIKE LOOMIS
Visual Identity
Visual Identity
CASE STUDY
Nike Loomis, a former personal trainer and holistic coach, has transitioned into business coaching and consulting, requiring a brand identity that reflects her new direction. I worked closely with Nike to bring her vision to life, crafting a visual identity that is both organic and modern while maintaining a professional and approachable tone. The rebrand needed to balance her roots in holistic coaching with the sophistication required for her new audience.
The final brand identity successfully bridges her past expertise with her current focus, creating a seamless and authentic representation of her evolving business. The design’s organic lines communicate her grounded approach, while the modern touches position her as a leader in the business coaching field. This rebrand not only reflects her transformation but also resonates deeply with her target audience, inspiring trust and connection.
