MELTDOWN ICE PRESS
Photography – Content Creation
Photography – Content Creation
CASE STUDY
The Meltdown is a premium bar tool crafted from 99.8% solid copper, the finest material for optimal conduction and weight. Designed to create flawless ice for cocktails and spirits, it is the ultimate addition to any sophisticated home bar. My photography and ad campaign aimed to reflect the product's luxury lifestyle appeal through minimal, refined visuals that let the product's craftsmanship and elegance shine.
The resulting imagery showcased Meltdown's sleek design, emphasizing its premium quality and timeless appeal. By blending simplicity with sophistication, the campaign positioned Through a minimalist approach, the campaign highlighted Meltdown’s refined craftsmanship, establishing it as a must-have for luxury home bar aficionados. These visuals became the cornerstone of the brand's marketing, elevating its presence and resonating with an audience seeking high-end barware.
Social Campaign
Leaning into the unique sounds of the Meltdown, I’ve created an ASMR forward social campaign highlighting the product.
