MINNEMALS

Strength with Every Step

Branding - Photography

CASE STUDY

An every day shoes for people who are on the move. Combining the origin of the brand, Minneapolis, and the idea of a minimal barefoot shoe, Minnemals came to life. We wanted to create a brand visual identity that was modern, minimal and felt like it belonged in the athletic space.

The unique combination of the two ‘N’s allowed us to naturally pull out a logo mark. The subtle curve in the ‘A’ nods back to the arch of your foot.