MATTER COMPOSTABLES
Branding - Packaging - Photography
Branding - Packaging - Photography
CASE STUDY
Matter is a sustainable company creating high-performance and compostable products. The goal was to update the brand identity and create new, eco-friendly packaging that mirrors the ingenuity of the product. The complete Matter line has been featured at Target since 2020 but was getting lost in the eco-aisle.
The new designs needed to express the brand attributes, while standing out amongst the growing sea of eco-friendly and compostable products on the shelves.
The color palette – while taken from nature – strays from the typical greens and browns and utilizes a rich blue as the base of each design. The blue represents Matter’s mission to save our seas.
