REVEL AVILA SPRITZ
Packaging Design
Packaging Design
CASE STUDY
Revel Avila®, a 100% pure agave spirit from Morelos, Mexico, sought to expand their product line with a ready-to-drink (RTD) offering that stayed true to their established brand. The goal was to create a packaging design that mirrored the iconic aesthetic of their agave bottles while showcasing the unique and refreshing flavors of the new product. This required a thoughtful approach to maintain brand continuity while ensuring the RTD packaging stood out in its category.
The final design captures the essence of Revel Avila®’s premium identity, blending traditional craftsmanship with modern appeal. By incorporating design elements from the agave bottles and emphasizing vibrant, refreshing visuals, the RTD packaging feels like a natural extension of the brand. This cohesive design bridges familiarity and innovation, allowing the product to resonate with loyal customers and attract new audiences alike.
COLOR PALLET +
ILLUSTRATIONS
GRAPEFRUIT + ROSEMARY
WATERMELON + CUCUMBER
MANGO + FRESNO CHILI
GUAVA + TOASTED COCONUT
