packaging

BARREL 41

Playing off the word “craft” from a craft brewery in Neenah, Wisconsin. A balance between organic and geometric shapes representing the traditional art of hand-drawn doodles and the traditional art of crafting beer.

Barrel 41’s goal is to not only to craft amazing beer, but to create an experience for their customers as well. My goal was to create a piece of art that carried the consumer through the design of the can, while enjoying the beverage. I wanted to create a design that would to add to their environmental experience.