CADDIE GOLF CO
Branding - Photography
Branding - Photography
CASE STUDY
Caddie Golf Co. needed a brand refresh that balanced modern aesthetics with a touch of vintage charm. To achieve this, I refined their typography with distressed lettering, nodding to classic golf heritage while keeping the overall look fresh and contemporary. This blend of old and new allowed the brand to resonate with both traditionalists and modern golf enthusiasts alike.
A key transformation in the refresh was evolving their existing icon-style logo. Originally depicting a person, I reimagined it as a charismatic animated golf ball with a mustache, bringing more personality and playfulness to the brand. This update not only elevated their visual identity but also created a stronger connection with their audience, reinforcing Caddie Golf Co.'s blend of nostalgia and modern appeal.
